Indica — The Renaissance, Animated
An in-progress rebrand and a slate of animated films for Indica — giving India's Indic renaissance a face, and putting its ideas into motion.
- Client
- Indica
- Services
- Brand, Animation, Art Direction, Motion
- Channel
- Green channel
Hero — animated identity frame A frame from the new Indica motion language.
The brief
Indica leads the Indic renaissance — its courses, its events, its scholarship. The work: give that movement a face, and a set of animated films worthy of the ideas.
The approach
We’re mid-flight on a full rebrand for Indica, and a slate of animated films that carry the idea of India’s Indic revival into motion. The brief from founder Harikiran Vadlamani was simple and hard: make something ancient feel alive.
Grid of three — identity + motion studies
In progress
This one is live — currently in production. We’ll update the page as the films ship.
The numbers
- Animation
- Format
- Rebrand + films
- Scope
- In production
- Status