Roma Builders: The Rebrand

Roma Builders is one of the oldest real estate developers in Varanasi — a city where property has always been a different proposition. The old city is dense, ancient and constrained; land near the ghats carries religious as much as commercial value; and the buyer is frequently a family that has been in the city for generations. The Kashi Vishwanath corridor and the infrastructure wave around it have changed both what the city looks like and who is buying in it — which makes this a brand question before it is a construction one.

We’re uplifting the brand while keeping it in touch with the taste and sentiments of the local audience. The engagement so far spans the redesign of Roma Builders’ office space, its company profile and its advertisements — one identity carried across the room, the page and the hoarding.